Lie to Me: Why we don’t trust consumers to tell us the truth and what to do about it

23/10/2019 11.50 - 12.30

Customer16th floor (Nahanni)Breakout session

This session will explore:

  • Why we don’t trust consumers, and spend so much time worrying that they’re “lying” to us)
  • What’s really going on when it looks like market research respondents are “lying” – and what to do with “useful lies”
  • How researchers and strategists fall into traps of method and analysis that actually asks people to lie
  • How to design better research methods/do better analysis/synthesis to get closer to the “truth”
Farrah Bostic
Founder, Head of Research & StrategyThe Difference Engine