Stalkers, Mind-readers, Lie-detectors, and Mentalists: The Lengths Marketers Go to, To Find Out What Consumers Really Think

23/10/2019 09.45 - 10.00

Keynote17th floor (Event Hall A/B)Keynote

Convinced that ordinary folks either don’t exist, can’t articulate themselves, or lie, marketers have gone to extraordinary lengths to uncover the “truth” of your preferences at the supermarket, movie theater and shopping mall – and how that helped create the ad-supported world we all live in.

Farrah Bostic
Founder, Head of Research & StrategyThe Difference Engine