David is passionate about helping businesses to build analytics-driven decision making to help them make quicker, smarter and bolder decisions. He lead customer strategy and insights at Harrods, the biggest and most iconic department store in Europe and has previously built analytics and insight capabilities for a number of leading global entertainment businesses covering television (the BBC), book publishing (HarperCollins Publishers) and the music industry (EMI Music), helping to drive each organization’s decision making at all levels. He builds on experiences working to build analytics for global retailers as well as political campaigns in the US and UK, in philanthropy and in strategy consulting.
Data is usually a cold and tactical tool. But it can be warm and strategic. Be inspired by how to do this with lessons from the music industry… and be warned about the perils of getting this wrong by lessons from presidential politics.
Using data for operational optimisation is relatively straightforward, but harnessing data to help drive the big strategic questions is less about science and more about craft. It can be hard to get right. We’ll dive in to tools, techniques and tradecraft needed to make more evidence-based decisions about your customers wants and needs. Lessons from corporate, product and marketing strategy work...