Farrah Bostic (she/her)
I'm a brand and audience strategist and a market researcher with 20 years experience helping start-up founder, mid-sized firms and Fortune 500s better understand their audience and make critical decisions about how to better deliver products, experiences and marketing to those audiences, and build brands along the way.
Sessions
Stalkers, mind-readers, lie-detectors, and mentalists: The lengths marketers go to, to find out what consumers really think
October 23, 2019 1:45 PM – 2:00 PM
Convinced that ordinary folks either don’t exist, can’t articulate themselves, or lie, marketers have gone to extraordinary lengths to uncover the “truth” of your preferences at the supermarket, movie theater and shopping mall – and how that helped create the ad-supported world we all live in. See more.